LOUISVILLE, Ken.—Kenmark Eyewear has announced the renewal of the exclusive license agreement for the design, development, production and worldwide distribution of eyewear for the Lilly Pulitzer brand. This agreement will extend through December 2026; Kenmark Eyewear has partnered with Lilly Pulitzer since 2007, launching the brand within the optical industry. The brand’s segments include Lilly Pulitzer optical, Lilly Pulitzer sun and Lilly Pulitzer girls. Kenmark Eyewear vice president of marketing Marissa Cundiff said, “We’re thrilled for our renewal with Lilly Pulitzer. We have so many exciting things coming up for the brand and can’t wait to share them with our customers. We love working with this chic, colorful brand and bringing their signature hand-drawn prints and resort wear detailing to life through eyewear. We’re looking forward to continuing the growth of the brand in the years to come.”

Kenmark Eyewear CEO Mike Cundiff said, “We are thrilled to be extending our license with Lilly Pulitzer an additional five years. Our long running relationship with this fun, unique brand has been a wonderfully creative experience. We look forward to continuing our successful partnership.”