NORWALK, Conn.—L’Amy America today announced the launch of Seven.Five (75), its new luxury, ophthalmic collection handcrafted in the U.S. The collection is designed in Connecticut and carefully crafted in Wayne, New Jersey at the Scene Eyewear facility. L’Amy America and Scene Eyewear announced their exclusive manufacturing agreement in September of 2021, as reported by VMAIL. The 75 collection will launch at Vision Expo West this September, according to an announcement from L'Amy.

L’Amy America CEO and president Stephen Rappoport said, “At L’Amy America we are proud of our international heritage, but we are an American company. For decades we have been a global supplier with manufacturing facilities in various countries. Today, more than ever, we believe in the importance of supplier diversification but we believe America should play a more significant role in the manufacturing process.”

L’Amy’s VP of business and product development Daniel Shack said, “We combine skill and artistry resulting in a collection in which you can literally feel the craftsmanship—the luxury—and more than anything else, feel the commitment and pride that goes into the careful creation of each and every frame. Superior quality, handmade acetates, comfort-sculpted temple design, gorgeously distinctive colorations, and subtle patriotic detail make for a memorable collection.”

L’Amy’s director of lifestyle brands Connie Reiss said, “The brand name 75 symbolizes the beginning—the start—the impetus of a movement. In 1775 the first, and perhaps most pivotal battle of the revolutionary war was fought. The year 1775 marked the beginning of America’s quest for freedom. In a similar spirit, 75 is our start. We are among the first of a small handful of eyewear pioneers to invest in the American eyewear manufacturing movement. 75 not only symbolizes the beginning, but more importantly signifies the early days of the American eyewear revolution.”

The 75 collection, comprised of 12 models, in 4 colors each, for men and women, is fully supported by a complete range of p.o.s. materials. Additionally, 75 sales will continue to support the Two Blind Brothers (TBB) charitable initiative. Qualifying accounts will receive a commemorative “Liberty” guide dog which benefits the TBB mission to cure blindness.