LensCrafters' new San Francisco flagship.
NEW YORK—LensCrafters, one of the largest optical retail brands in North America, announced the opening of the company’s latest flagship store in San Francisco. Scheduled to open today, Nov. 24 at 685 Market Street, the new store is intended "to further position LensCrafters as a leading modern optical retail leader of exclusive brands and reinforce the company as a trusted eyecare and eyewear authority in the Bay Area community," according to the company.

LensCrafters opened its first two flagship stores in New York City in December last year, as reported by VMAIL, and on pace with further retail growth, plans to roll out more flagships in 2022, with a Silicon Valley location set for a spring launch in Palo Alto, in line with its new retail brand strategy in 2021 and 2022.

“With the rapidly evolving retail landscape, we look forward to advancing the LensCrafters brand this year and next with the rollout of our new flagship store in San Francisco this month,” said Alfonso Cerullo, general manager of LensCrafters, North America. “The expanded assortment of luxury optical and sun styles along with superior lens design and technology by Essilor, will give the brand a larger footprint in the eyewear market. Above all, we want to be a top destination in the community when it comes to finding the best vision care solutions that resonate with our customers and help people express themselves while seeing well at the same time.”

The new Market Street flagship in San Francisco.
The San Francisco flagship will feature a new elevated store design with the latest advanced digital technology and an expanded selection of designer eyewear styles and brands that include Burberry, Dolce & Gabbana, Persol, Versace, and Prada. The store will also feature Ray-Ban Stories, the new collection of smart glasses recently launched in collaboration with Facebook now known as Meta.

The company's statement added, "The future of LensCrafters retail business will give customers a more individualized seamless experience through an enhanced consumer journey that allows them to easily browse the vast luxury assortment of both optical and sun frames with increased access to information through personalized interaction with store associates. The store will also leverage digital tools to afford customers more opportunities to meet their needs."

LensCrafters was founded in 1983 and currently operates over 1,000 stores in the U.S., Canada, and Puerto Rico. It is a part of Luxottica Retail, which is part of the direct-to-consumer business of EssilorLuxottica (Reuters: ESLX.PA).