Angelo Trocchia, CEO, Safilo Group (l); Chiara Ferragni, CEO and creative director, Chiara Ferragni (r).
PADUA and MILAN—Safilo and Chiara Ferragni, entrepreneur and global fashion icon, have announced their new multi-year licensing agreement for the design, manufacturing and distribution of the first Chiara Ferragni branded eyewear collection. The first collection will include both optical and sun and will be unveiled for Spring/Summer 2022, hitting the market in January 2022. Angelo Trocchia, CEO of Safilo Group, said, “We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the world.

"Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe. It represents a perfect fit in our brand portfolio and is a significant opportunity for us to grow in the contemporary segment.”

Chiara Ferragni, CEO and creative director of the Chiara Ferragni brand, said, “Safilo represents not only excellence in eyewear but also, similarly to my brand, a great example of Italian spirit with a global reach. They strongly believed in my brand and in developing this new category. I chose Safilo because of the connection I felt with their values, their innovation and commitment to excellence. We worked together to create the collection and I can’t wait to unveil it next year.”

For the past few months, Safilo has been focused on accelerating its digital transformation projects, working to be at the forefront of digital business and making significant progress in terms of product offer, service level, customer engagement and digital connection. The new agreement with Chiara Ferragni, marking her namesake brand’s entry into eyewear licensing, follows Safilo’s direction of digital transformation and active engagement strategy, addressing new generations through new languages and channels to reflect the marketplace.

In an announcement, Safilo said, “Ferragni’s ability to dictate fashion trends and her innovative business model have become a case history in the new digital economy. Together with Safilo’s proven track record in brand building there are many opportunities to take advantage of in the long term, through a strategy of international growth and consolidation for the eyewear category.”