Angelo Trocchia, CEO, Safilo Group. 
PADUA, Italy—Safilo Group has announced the opening of its Polish subsidiary and dedicated showroom for customers in Warsaw. The subsidiary will open on Jan. 1, 2022 and will offer high-level support and service to opticians, as well as present the Group’s own and licensed brand portfolio. Country manager Piotr Sztaborowski will lead the Polish subsidiary, along with a team of local employees with extensive expertise in the eyewear sector. The opening of this new subsidiary is based on the potential of the Polish market from both a product point of view with a strong focus on optical frames, and a customer segment point of view, with market potential in the premium, contemporary and lifestyle categories.

Safilo’s customer care and marketing support will cover both the physical and digital sphere by guaranteeing a strong local presence with sales force in all regions of the country and the implementation of the B2B You&Safilo platform.

Angelo Trocchia, CEO of Safilo Group, said, “The opening of the new subsidiary in Poland is part of our customer-centric approach with which we aim to increase our services by building a direct connection with the territory, as well as establishing loyal and long-term business relationships. Having a local presence in Poland will reinforce and enlarge the distribution of our brands, as we have all the assets to meet the market expectations.”