ALPHARETTA, Ga.—Visioneering Technologies, Inc. (ASX: VTI), the Alpharetta, Ga.-based medical device company and producer of the NaturalVue Enhanced Multifocal 1 Day Contact Lenses, has announced several changes to the commercial organization within the company. Brian Lane has been named chief operating officer in addition to his current role as CFO. Lane has an extensive track record of strong financial results as CFO of a private equity-backed company and CAO of multiple public companies. After Lane received his Bachelor's degree of Business Administration and Accounting from the University of Georgia, he spent 11 years with Ernst & Young, which served as a strong foundation to enable him to excel in his roles.

Mike Tilleli has been named national sales director. Tilleli has been part of VTI’s commercial organization since 2016. He is now leading the VTI Sales Team for both the U.S. and Canadian markets. In addition to this new leadership role, Tilleli will continue to serve the New York City territory. Tilleli has over 40 years in the optical industry, holding management roles in leading companies such as CooperVision and CIBA Vision.

Layna Mendlinger has been promoted to global head of marketing. This leadership role encompasses all marketing and commercial efforts in the U.S. and abroad, as well as the management of all international distributor relationships. Mendlinger has been with VTI since 2013 and was integral to the launch of all of the NaturalVue family of products. With over 30 years of marketing experience, Mendlinger held several key roles within CIBA Vision, where she launched O2Optix (now AirOptix) and Night & Day contact lenses.

Lynne Meyer has been named strategic account director. She will be working to build strong partnerships with strategic optometric accounts to mutually advance collaborative goals and build revenue. In addition to this role, Meyer will continue to manage accounts across the Southeast. With over 35 years of industry experience, she has held several positions in sales, sales management, and strategic account management over her career at notable companies including CIBA Vision, Alcon, and VTI.

Pam Pritchard has been promoted to executive director of sales operations. Pritchard will provide data, analytics, and insights in alignment with VTI’s business strategies. She has 35 years of experience in the vision care industry with CIBA Vision, Alcon, and VTI. During her career, Pritchard has held a variety of roles in sales, customer marketing, strategic account management and sales operations.

J.P. Rechach has been named inside sales manager, reporting to Pritchard. He will manage the company’s expanded inside sales team with two new market managers, Sydney Higginbotham and Parker Bergsagel. Rechach has over 12 years of experience in sales and customer service, with a focus on ensuring customer satisfaction and building long-term relationships.

“I am excited to share this news with our industry,” said VTI chief operating officer and chief financial officer Brian Lane. “These promotions recognize the quality of talent we have at VTI. These are experienced commercial leaders with a deep appreciation for the value of the NaturalVue brand that drives them to continue to go above and beyond to help deliver our products to more practitioners and patients across the globe.”