B2B buyers of health care and medical supplies value the speed and ease of purchasing online, according to research from e-commerce credit services company Apruve Inc. A new survey finds that 76 percent of buyers rate ease of finding information as a top priority. Just over three-fourths of B2B buyers of medical products also conduct extensive product research before placing a digital order, according to Apruve.

The survey also revealed that B2B buying habits are changing—both with the generational makeup and the way decisions are made. Fifty percent of B2B buyers are Millennials and 57 percent of B2B buying decisions are made before engaging with a sales team. Click here to read the full story from Digital Commerce 360.