A recent report from Insider Intelligence finds that B2B e-commerce sales are on the rise. According to the October report, e-commerce sales are expected to grow by 11.2 percent in 2022, topping out at $1.6 trillion. The report finds that macroeconomic conditions continue to have an impact on B2B e-commerce sales, and there continues to be exceptional room for growth. 

B2B product sales (the sales of physical products from one business to another) will total more than $16 trillion in the U.S. in 2022. To put that into perspective, the U.S. GDP was nearly $25 trillion in Q2 of this year. 

Despite these impressive numbers, e-commerce will only total 10.3 percent of product sales in 2022, with the majority of sales coming from electronics. 

This indicates an increase after nearly three years of struggle due to the pandemic. It is expected that by 2024, more than $2 trillion in product sales will happen on e-commerce websites. However, this remains just one-fifth of B2B electronic sales.

These numbers echo predictions by CBRE, who reported in a recent study that digital impacted sales were expected to reach $2.4 trillion by 2023. That would make e-commerce sales total more than 58 percent of retail sales. 

The study also found that e-commerce sales are greatly impacted by the location of the purchaser. 

Access to brick-and-mortar stores have become a physical barrier for many shoppers in rural or isolated areas. The pandemic did trigger an increase in online sales, particularly in the grocery sector, however, usage varied by urban, suburban and rural consumers. 

Urban shoppers were more likely to use online grocery shopping, while e-commerce growth was on the rise in suburban areas, where easy access to physical stores is more limited. 

The largest growth in e-commerce sales will be seen by Amazon, according to Retail Dive. The e-commerce giant is expected to be the choice for more than 50 percent of online shoppers by 2023. This is a sharp increase from 2014 numbers, where only 23 percent of shoppers chose Amazon as their source for goods.