EYECARE Kenmark’s Wolverine Rx Taps Into New Workplace Demographics By Sarah McGoldrick Sunday, November 26, 2023 1:54 AM RELATED CONTENT Innovation Drives Rx Safety Programs SafeVision by Hoya Offers Eyewear Protection as Employers Expand Safety Requirements Art-Craft Market Analysis Tailors Bespoke Safety Eyewear Solutions Bollé Safety Eyewear Offers a Turnkey Solution to Vision Protection EssilorLuxottica SightProtect Pairs Trusted Brands With Putting Safety First Hilco Vision’s OnGuard Blends World-Class Style With ANSI/CSA Rated Protection Walman Optical Safety Program Makes Vision Protection Accessible to Employers Wiley X Safety Eyewear Creates Gateway to New Markets Zyloware to Launch Invincible Safety Eyewear in March This year marked an uptick in safety eyewear sales within independent channels for Kenmark Eyewear as it continues to diversify its offerings for traditional and new safety eyewear markets. Wolverine Safety Eyewear W035 + W036 come in assorted colors. “One change over the years is the customer requiring safety, with more women working in the manufacturing space,” said Jason Wehlage, vice president of product and design. A changing and more diverse workforce means both employers and eyewear designers need to continuously offer new and innovative designs. He noted, this means utilizing sales teams to educate ECPs about customer-focused options. “It is incumbent upon our sales team to highlight the benefits in offering a select assortment within ECPs, specifically in areas that feature manufacturing hubs.” Wehlage noted that Wolverine has a selection of pieces with colors and shapes to cater to the female demographic, including the lightweight and sporty Wolverine W036 and W035. “As products continue to be sourced more locally and the onshoring of manufacturing expands, an assortment of safety eyewear can help to differentiate ECPs and draw a demographic that may not have been realized,” he said.