PINELLAS PARK, Fla.─Transitions Optical has released a new trend report that highlights five trends for the optical industry in 2023. The report and trends were curated based on research and insights that resulted from in-depth conversations with Transitions Pro Forum members in the U.S. and Canada. The Transitions Pro Forum advisory group provides feedback on future Transitions products and initiatives, and insights on industry trends and issues. The Pro Forum is made up of influential speakers, educators, industry consultants, eyecare professional managers and business owners.

The insights gained from the Transitions Pro Forum help Transitions deliver better products and support back to eyecare professionals, the company said. The report from Transitions provides an overview of five optical industry trends that today’s eyecare professionals can leverage to enhance patient and staff engagement, improve overall satisfaction, and grow their practices.

The 5 trends are:

  • Do more with every patient: understanding impacts of the pandemic.

  • Keep employees engaged: addressing needs with a people-first approach.

  • Focus on community: making a difference hyperlocally.

  • Keep an eye on a sustainable future: offering products to meet demands hyperlocally.

  • Embrace a hybrid approach: connecting with patients online and off.
“The optical industry has changed greatly over the last few years, along with the needs and desires of patients and employees,” said Rose Harris, senior director of marketing, North America, Transitions. “The trends we identified and the report that followed were created to shed light on the changes eyecare professionals can embrace to help gain a competitive advantage in the future.”

Industry professionals interested in learning more about the five trends can visit