"No one with any real knowledge of linguistics would come up with such a convoluted pronunciation. Certainly you would want a recognizable name and it seems what they’re doing is mixing science up with consumer language. … It would help if the name was pronounceable. Pfizer is difficult enough."

Brand consultant Andrew Marsden, commenting to the U.K.’s Marketing Week for its recent report, “Is Pfizer’s ‘Comirnaty’ Genius Branding or a Major Misstep?”