EYECARE: Coronavirus BRIEFING: Crisis Response Tactics Organizers of Vision Expo West 2020 Announce Cancellation of September 2020 Event By Staff Thursday, July 9, 2020 11:16 AM ALEXANDRIA, Va.—The Vision Council and Reed Exhibitions, organizers of Vision Expo, have announced today the decision to cancel Vision Expo West 2020, scheduled to take place in Las Vegas, Nevada from September 23-26. Over the past several months, Reed Exhibitions’ Vision Expo team and The Vision Council worked together to prepare and plan for the highly anticipated event while closely monitoring the COVID-19 pandemic and its impact on members of the optical community, the announcement said. "With the health and well-being of everyone in attendance at the Show as the show organizers’ primary concern, Vision Expo, along with the Venetian Resort, developed a multi-layered, in-depth plan to ensure the safety of everyone planning on attending," it read.Despite these efforts and a strong interest from the industry to participate, the decision has been made to cancel Vision Expo West 2020 as a result of Nevada Governor Steve Sisolak’s announcement on Monday, June 26 sharing that Nevada “will remain in Phase 2 of reopening plans through the end of July due to current trends of the coronavirus infection.” “While certainly disappointing, the decision to cancel Vision Expo West 2020 is prudent and necessary following the announcement of the extension of Phase 2 in Las Vegas into the end of July. Without having visibility on when the state of Nevada will be ready to roll into future phases or what the future phases will allow for, coupled with the unfortunate spiking of COVID-19 cases in the region, we know it is in the best interest of everyone in the vision community to not move forward with the Show,” said Fran Pennella, Event vice president, Vision Expo, at Reed Exhibitions.“We pride ourselves on being the industry’s ultimate gathering place and while we recognize and appreciate how important the Show is to the community, we believe this is ultimately the right decision for our customers,” said Mitch Barkley, vice president of Trade Shows and Meetings at The Vision Council.“At the same time, we understand the vision community’s desperate need and desire to get back to business. To meet this urgent need, we are rolling out a comprehensive series of virtual offerings to bring the optical community together in between our physical events. Some of these offerings include our Virtual Connections program, which links our exhibitors with attendees; the Virtual EYE2EYE series, a series of virtual panels and interactive conversations inspired by Vision Expo’s EYE2EYE Educational Series; and the soon-to-be launched Virtual Vision Series, all of which can be accessed here," he said. With a focus on delivering greater value to the industry and further developing fresh and innovative virtual offerings, Vision Expo said it is launching a robust 365-digital platform dedicated to bringing the optical community together and allowing business to continue and flourish. The platform will include CE education, allow for direct appointment setting, virtual product showcases, service and product sourcing, and much more. The announcement on Vision Expo’s new virtual platform, its specific offerings and partners will be shared in the coming months.Attendees and exhibitors who had registered to participate in Vision Expo West 2020 will receive separate, personalized communications in the coming days from the Vision Expo team.