Insights for 10-9-20

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"Challenges exist, and acquisition costs for DTC marketing strategies can tend to be high. However, if retail doesn’t return to its pre-quarantine levels in the near term, brands will want to consider developing a successful, sustainable DTC marketing strategy. One silver lining of the pandemic for brands and marketers may be the opportunity to strategize and win back retail revenue through successful DTC sales."

Todd Juneau, a co-founder and chief executive of the media agency Vujà Dé Digital, writing recently on Forbes.com about “Six Things Marketers Need To Understand About DTC Marketing.”