INSIGHTS Retail in the Metaverse By Staff Tuesday, June 21, 2022 12:04 AM "Some people dismiss the metaverse as a fad, but they are wrong. Meta (formerly Facebook) now requires all employee meetings in its metaverse conference rooms. Brands will use it for digital consultations, and companies can use it to develop corporate culture. While it may take some time for mass adoption, the metaverse (despite those who wish otherwise) is here to stay."Steven Blutstein, head of performance creative for The Social Standard, writing this week on Retail Touchpoints in his op-ed, “Retail in the Metaverse.” Blutstein, a marketing strategist and content creator, has more than 10 years of experience directing brand growth for B2B, e-commerce and automotive brands.