Latest News Healthy Eyes Advantage Announces New Leadership Structure, Including Finance & Technology Appointments By Staff Tuesday, September 25, 2018 12:27 AM (L to R) John Martin, Keith McAuliffe and Jim McGrann. BOCA RATON, Fla.—Healthy Eyes Advantage, Inc. (HEA) announced a new leadership structure, including the appointments of a chief financial officer and a chief technology officer. In addition, Jim McGrann, who previously held the position of executive chairman, has also assumed the role of chief executive officer. In his new role as HEA’s chairman and CEO, McGrann oversees the company’s strategic direction and guides its leadership team in developing and implementing effective growth strategies. “I am honored to serve in the dual role of chairman and CEO of HEA,” McGrann stated. “The HEA team is working diligently to expand the company’s platform of products and services, and my new role affords me the opportunity to work directly with our leadership team to enhance the value we deliver to independent ECPs,” he said. John Martin has joined the HEA team as CFO. He is responsible for the company’s financial management, including capital and operating budgets, financial reporting, risk management, procurement and debt management. Martin has more than 20 years of financial management experience, predominantly in the health care arena. He has an extensive background in system integrations, finance, accounting, operations, sales and management. Before joining HEA, he served as VP of finance at MDVIP for 14 years. Keith McAuliffe has been named CTO. He is responsible for delivering and managing a unified information technology platform that optimizes the efficiency of HEA’s operations for the benefit of the company’s members and strategic partners. McAuliffe spent more than 20 years at IBM as a Distinguished Engineer with responsibility for several large financial services firms, and he served as chief architect for Medicare’s HIGLAS integrated financials and accounting platform. Prior to joining HEA, he was the general manager of the Financial Services sector at Solace.In addition to these leadership team additions, HEA said the roles of several existing team members were restructured to create streamlined areas of organizational excellence. In addition to McGrann, Martin and McAuliffe, the HEA leadership team includes the following individuals: Lorie Lippiatt, OD, executive VP, professional strategies; Andrew Alcorn, chief strategy officer; Stephanie Lucas, executive VP and general manager, member solutions; and Josh Mesirow, executive VP and general manager, strategic partnerships.“I am pleased to welcome John and Keith to the HEA leadership team,” McGrann stated. “Their addition, together with the restructuring of other roles, best positions HEA to deliver on our mission of empowering independent eyecare professionals to succeed in a rapidly-evolving optical industry. I am excited to lead this group of experienced and passionate professionals as we deliver simplified solutions that yield business success for independent eyecare professionals.”HEA will take the next steps in launching its Solution Pathways product portfolio at Vision Expo West. From its technology, payment solutions and payment engagement pathways, HEA will unveil partnerships for a customized practice dashboard, payment processing and interactive patient education and digital practice marketing. All IECPs are invited to visit the HEA team at Club Vision Lounge to learn more about these programs and other HEA offerings. Healthy Eyes Advantage describes the group as “the ‘next generation’ marketplace for independent ECPs delivering the most competitive vendor pricing and unique benefits to more than 10,000 independent eyecare professionals nationwide.” Based in Boca Raton, Fla., with offices in San Clemente, Calif., San Diego, Calif., and Vicksburg, Miss., the company provides full customer support through these regional offices. HEA was formed in 2017 by the acquisition of Block Business Group, C&E Vision, Vision West and The Hayes Group, which includes the HMI Buying Group, Red Tray and Club Zero brands.