Mobile and ‘Hyper Local’ Expert, BIA/Kelsey’s Mike Boland, to Join VM LIVE ‘Tech’s Appeal’ Las Vegas Event


NEW YORK—With “Hyper Local” an important element of digital outreach today, Mike Boland, VP/senior analyst for BIA/Kelsey, will bring a unique perspective on this trend and how it connects with the new dynamics of both retail customer and patient experience, as he joins the upcoming program at Tech’s Appeal: Digital Tools To Seduce the Savvy Retail Customer,” a VM LIVE event to be held on Wednesday, Sept. 16 at The Venetian Hotel, just prior to the start of International Vision Expo West, from 4:00 p.m. to 6:00 p.m.

Mike Boland

Boland, a frequent speaker at top industry conferences including BIA/Kelsey events, Ad:Tech, WHERE 2.0 and others, has authored in-depth reports on new mobile, social, and video technologies. He now directs internal programs such as the evolution of BIA/Kelsey’s Custom Advisory Services, and the newly formed “BIA/Kelsey Labs” incubator for new initiatives. He contributes regularly to highly read online news sources such as Huffington Post and Business Insider and his comments have appeared in major news and trade media, including The Wall Street Journal, Fortune and Forbes.

How to captivate today’s customer and implement new ways to change the traditional retail experience is the focus of “Tech’s Appeal.”

Boland will be joining Tech’s Appeal’s keynote speaker, Scott Snyder, president and chief strategy officer of Mobiquity, Inc., a fast-growing leader in the exploding mobile technology arena. Snyder is a highly-sought after leader and expert, working with innovative companies and brands in both retail and health care. He has over 25 years of experience in business leadership, strategic planning and technology management for both Fortune 500 companies and start-ups. He’s a Senior Fellow in the Management Department at the Wharton School, an Adjunct Faculty Member in the School of Engineering and Applied Science at the University of Pennsylvania, and has lectured at MIT, Babson, Duke, Insead and RIT.

Snyder will provide both a mile-high perspective on trends and showcase a series of real-world examples and projects to illuminate what’s happening to link “click with brick.” He will share exciting and edgy examples of how companies and brands are employing the latest digital tools and solutions to modernize retail.

Registration is still open for VM LIVE “Tech’s Appeal,” which is the latest in a series of Vision Monday’s leadership-driven, special live information-sharing and networking events, targeting senior retail executive decision makers and influential practitioners in the vision care and optical retail field.

In addition to the program itself from 4:00 p.m. to 6:00 p.m., a cocktail hour for all speakers, sponsors and attendees will be hosted on the property immediately following the conclusion of the program. Tickets are $150 and registration is now open for VM LIVE “Tech’s Appeal” at