Safilo and Missoni Announce New Multi-Year Licensing Agreement


PADUA and SUMIRAGO, Italy—Safilo and Missoni have announced a new five-year global eyewear licensing agreement for Missoni and M Missoni, renewable at the same conditions up to 2029. The new Missoni and M Missoni collections are set to launch in January 2020 and will be “anticipated by a digital communication campaign to unveil step by step new products.” “The Missoni and M Missoni brands are such a perfect fit in our portfolio. We share with these iconic Italian brands the same values of visionary design, tradition, and excellence in manufacturing,” Angelo Trocchia, CEO of Safilo Group said.

He continued, “At Safilo we can furthermore draw on our extensive archive, rich in inspiration thanks to our previous collaboration, thereby ensuring forward momentum to further support the brands’ global distribution and important business development for both our companies.”

Angela Missoni, chairman and creative director of Missoni Group added, “We are honored and proud to be working with Safilo once again. It represents a reunion of sorts as Safilo was our first-ever eyewear licensee in the ‘80s. Safilo is an Italian manufacturer that has a long tradition and strong expertise in its craftsmanship. From a creative perspective, I’ve always loved this product category and cannot wait to see all the diverse elements of the Missoni style developed in this new eyewear collaboration.”

“It’s an important partnership that contributes to our goal of adding further value to the brands, while giving a tangible boost to our business plan development, widening its potential of growth. With Safilo and the new eyewear collections, Missoni reinforces its brand position in the fashion and luxury industry with a global reach and well-articulated product range that appeals to worldwide consumers,” Michele Norsa, industrial partner of FSI and vice chairman of Missoni said.