PINELLAS PARK, Fla.—On April 1, Transitions Optical launches a “Live Your Vision” promotion, designed “to create dialogue about the importance of eye health and the vital role vision plays in every day life,” according to the company. Transitions also plans a “Take Your Shot” game to reinforce the benefits of its lenses post-sale.

In the “Live Your Vision” contest, running through Oct. 31, consumers and eyecare professionals illustrate how healthy eyesight allows them to realize their dreams by uploading a photo and caption to The photo should exemplify how they live their vision in their professional or personal lives.

Online voting will be used to identify the top 15 entries in both consumer and eyecare professional categories, which will move on to the judging phase. Judges will select one grand prize winner and four finalists in each category, based on the photo’s demonstration of how the entrant “lives their vision,” not just on photo quality alone. Grand prize winners receive a $10,000 prize, and will choose a charity to receive a $10,000 donation from Transitions; finalists get $1,000.

“This program should encourage consumers to think about how important their vision is and ultimately talk to their ECP about ways to protect and keep eyesight healthy,” said Rose Wallace, Transitions’ marketing manager, channel marketing.

To continue the dialogue about healthy sight once a patient has made a purchase, Transitions is sponsoring “Take Your Shot,” an instant-win game open to participants with a valid Certificate of Authenticity (COA) from Transitions. Consumers who register their Transitions lenses using their COA can play an interactive instant-win game offering $100 daily prizes. Additionally, each time an ECP location or a customer registers for the promotion, a donation will be made to a charity supported by the Transitions Healthy Sight for Life Fund.