VSP Global Names Bill Vaughan as President of VSP Retail


RANCHO CORDOVA, Calif.—VSP Global has named Bill Vaughan as president of VSP Retail, the company’s line of business formerly known as VSP Omni-Channel Solutions, according to an announcement today.

In this role, Vaughan will be responsible for developing the company’s strategic direction and growth plans across all domestic and international retail initiatives. He also will oversee the strategy for the company’s online and offline business models, including Eyeconic, onsite clinics, retail stores and Eye Designs, which offers design services and product displays for eyecare practices. Additionally, Vaughan will oversee strategy for the company’s innovation lab, The Shop.

Vaughan will report to VSP Global interim CEO Rob Lynch. The previous president of VSP Omni-Channel Solutions, Steve Wright, announced his retirement in April.

“Within VSP Retail, we remain focused on strengthening the connection between patients and their eye doctor through the delivery of memorable consumer experiences,” Lynch, who also is a VSP Global board member, said in the announcement. “Bill brings nearly 25 years of experience and expertise across retail, franchising, fashion and health care, which will help us position the business for continued success.”

In making the name change to VSP Retail, VSP Global is returning to the original name for the line of business dedicated to leading the strategic direction and growth plans for retail initiatives for VSP.

Vaughan joins VSP Global from Fossil Group, a global design, marketing and distribution company specializing in lifestyle and smartwatch accessories. He most recently served as vice president of global partnerships and travel retail, as well as vice president of global franchising. Previously, he worked for Pearle Vision Inc., a Luxottica Group company, in a variety of roles from 2001–2012, including vice president of franchising and business development, where he led new growth strategies and execution for North America.

“Consumers are looking for more convenience and choice in their eyecare and eyewear experiences, including differentiated retail offerings,” Vaughan said. “I’m excited to build on the foundation VSP has established in this space, while also supporting new opportunities for professional optometry across the spectrum of practice modalities.”