Top Line: A new, one-minute video series from The Contact Lens Institute (CLI) is helping the eyecare community better communicate healthy, comfortable wear and care behaviors with contact lens patients. The “EASY Does It” series is now available as a YouTube playlist here. The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. 
Close Up: Each video spotlights an optometrist, optician, or technician, all of whom are 2023 Contact Lens Institute Visionaries, who describes one way they use CLI’s The EASY Way (Eyes, Awareness, Safety and You) program, such as training staff, educating new and current wearers, or reminding themselves to have a quick but effective wear and care conversation with every contact lens patient. Now entering its third year, the initiative has been adopted by eye care practices across the United States and beyond.
Vital Stats: The EASY Way includes simplified tips, attention-grabbing infographics, and companion digital resources for use in practices, presented in a memorable and straightforward way. All components are available for free download at The “EASY Does It” video series is being promoted across CLI’s social media channels, CLI Visionaries’ own digital channels, and through CLI member companies Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision.