Quick Take: Eyewear Designs is launching a new line of New Balance Elock frames.
Specifics: The seven new New Balance styles are NB13656, 657, 658, 660, 661 654, and 665. The frames feature patent pending Elock technology, which allows the wearer to adjust the fit of the frame by positioning and locking their perfect fit using any of the tree temple tip options.
Selling Point: The New Balance Elock models are designed to be comfortable, customizable and perfectly fit.