Morgenthal Frederics Launches ChromoClear, Featuring Zeiss BioChrom Lenses

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Quick Take: Morgenthal Frederics has launched ChromoClear, a line of luxury sunwear featuring Zeiss BioChrom lenses.
Specifics: ChromoClear combines Morgenthal Fredrics frames with Zeiss BioChrom lenses, which Morgenthal Fredrics says “have been shown to positively impact one’s brain activity, mood and physiological performance.” ChromoClear features four colorways which feature the new Zeiss BioChrom lenses. Sky features the BioChrom blue lens, which aims to refresh and revitalize. Suggested uses include: “stimulate body and mind in the morning or after a long day, recover from jetlag, renew after an intense workout.” Daffodil features the BioChrom yellow lens, which aims to help focus and maintaining concentration. Suggested uses include: “improve concentration and reaction time, increase productivity and speed of reading.” Rose features the red BioChrom lens, which aims to invigorate and help regain strength. Suggested uses include: “boost energy and confidence under pressure, mentally prepare and pump up for a challenging situation.” Finally, Moss features the BioChrom green lens, which aims to help relax and de-stress. Suggested uses include: “reduce head stress for migraine sufferers, shed tension, find calm after a trying day.”
ChromoClear eyewear is not a medical device and no statements regarding this product have been approved by the FDA. The impact of wearing tinted lenses can vary from person to person and there is no guarantee of specific results. Customers are responsible for determining which tinted lens to use for any particular purpose.
Selling Point: About ChromoClear lenses, Morgenthal Fredrics says: “Informed by an in-depth review of scientific research on the effects of color on body and mind, the lenses were clinically tested by Zeiss in collaboration with two research institutions: Zeiss Vision Science Lab, a research workgroup located in the Institute for Ophthalmic Research of the University of Tübingen in Germany and Behavior and BrainLab, the neuromarketing and consumer behavior research center of IULM University in Milan, Italy. These studies measured the subjects’ neurophysiological response to wearing the BioChrom lenses, including neuroanalysis (measuring cognitive action), skin conductance (measuring arousal and physiological activation), heart rate (measuring stress levels, emotional arousal and physiological activation), and eye tracking (measuring visual attention and exploration patterns).”
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