Quick Take: Vision of Tomorrow, the eyewear consulting company founded by Fabio Ferracane, COE, and Nora Cabrera, COO and creative director, is launching a new eyewear material made of PET plastic bottles. The brand said this new material is 100 percent eco-friendly.
Specifics: The new material is made from PET (polyethylene terephthalate) plastic, a synthetic material derived from oil or natural gas. It is 100 percent recyclable, and can be transformed many times without losing its core properties. In 2020, Vision of Tomorrow plans to launch its own eyewear collection made of this new material at Mido 2020.
Selling Point: Vision of Tomorrow offers this new material to all clients interested in developing green collections. It is safe, light, flexible and 100 percent eco-friendly.
www.zedcomm.it/en