LaunchPad: Sunwear Collection Innovative Eyewear Launches Lucyd Blueshift Lens By Staff Friday, August 4, 2023 12:11 AM Quick Take: Innovative Eyewear, Inc. launches the Lucyd Blueshift Lens Specifics: Innovative Eyewear, the developer of smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced the launch of a new "transitional" blue light blocking lens designed to maximize the utility, eye protection and user satisfaction of Lucyd eyewear. The Lucyd Blueshift lens is an exclusive new lens upgrade offered with Lucyd eyewear, custom-developed by the company. Selling Point: The lenses are photochromic and change to a black-tinted polarized sunglass in bright environments, while remaining clear indoors. The lenses will darken even without exposure to UV light, which is required to activate many other photo-sensitive lenses. This means they will darken behind a UV-blocking windshield and can be used for eye protection while driving. Darkening and lightening speed is less than five minutes, Innovative Eyewear said. At the company’s in-house lens lab, each lens is treated with a special blue light blocking layer that does not disrupt the lenses’ ability to transition to a sunglass. This additional coating provides an average of 40 percent filtration of harmful blue light, according to independent testing from COLTS Labs, the company said. Unlike many other lenses offering this degree of blue light filtration, the lens does not have a significant yellow or amber tint, and is fully clear indoors. The resulting product is an ideal lens for mixed indoor/outdoor, on-screen and off-screen use. The Blueshift lens is offered in standard 1.5 and high index 1.6, and is available in both non-Rx and prescription, including progressive lenses. Harrison Gross, CEO of Innovative Eyewear Inc., said, "Our dedicated team is always pushing to help our customers get the most out of the glasses they wear every day. The new Blueshift lens makes our eyewear suitable for use in almost any environment and at any light level." www.lucyd.co