Quick Take: Oakley, from Luxottica, and Kansas City Chiefs’ quarterback Patrick Mahomes II today launch a new video spot in tandem with the brand’s fourth season as the official on-field partner of the NFL. The spot, which can be viewed here, also features a preview of Mahomes’ upcoming Signature Series Collection. 
Justin Cupps, senior vice president of Oakley, exclusively told VMAIL, “This year, Oakley is celebrating the fourth year as the Official Eyewear Partner of the NFL. Heading into the season by teaming up with an athlete like Patrick Mahomes allows Oakley to expand presence on the field while growing eyewear offerings available to our wholesale customers. The sky is the limit when it comes to collaborating with Patrick and we are thrilled to announce his third Signature Series Collection with the brand.”
Specifics: Mahomes stars in the video alongside his daughter Sterling, encouraging the next generation of athletes to follow their dreams and “Step into the Spotlight.” 
Along with inspiring content dedicated to young fans, the star quarterback also releases the third iteration of his Oakley Signature Series collection. The Patrick Mahomes II Signature Series will offer four eyewear styles that feature a gold frame with hints of red that allude to Mahomes’ team. All styles in the collection are equipped with Oakley’s Prizm Lens Technology, designed to enhance color and contrast to allow athletes to see more details on the field.
The four styles in the new collection are: Sutro Ti, Resistor, Sutro Lite and Kato. Sutro Ti is an ultra-light titanium style with a cylindrical lens shape, Unobtainium earsocks and an adjustable nosepad. It will be available September 30. Resistor Oakley’s first sunglass build from the ground up with a focus on youth, taking style and function cues from popular adult styles like Sutro and combining them with a design that accommodates the next generation of athletes. The O Matter frame balances flex and impact protection, while unobtainium nose pads offer a no-slip fit. Resistor will be available September 30. Sutro Lite is a semi-rimless version of the Sutro frame, featuring a high-wrap shield. It will be available September 8. Finally, Kato is a frameless lens with an extended wrap and built-in retention. It fits close to the contours of the face to create a mask-like feel, and will be available September 8. 
Selling Point: Corey Hill, head of Oakley Global Sports Marketing, said, “Working with Patrick on this new collection and campaign video has been truly inspiring. Watching the MVP with his daughter Sterling as he speaks to her and the youth community makes me excited to see what the future of sport has to offer. As part of the Oakley community, we’re excited to have a hand in empowering young athletes and to continue rolling out products and activities dedicated to a new generation.”
Mahomes said, “Shooting this commercial with my daughter, Sterling was an extremely memorable experience. It’s rare that I get to bring her to work with me, so having her be part of our story with Oakley is something I’ll never forget. Not only is this project meaningful because Sterling is included, but I am also able to share my message to her with other future stars - including my sister Mia who is also featured in the spot.”
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