Quick Take: Oakley, from Luxottica, has launched Re:SubZero, a lightweight frame designed for wear while running, training, or simply staying active beyond the traditional field of play.
Specifics: The style weighs just 24 grams and features PhysioMorphic Geometry, which allows for a lens design with an extended wrap and rigidity in key areas that mimic the structural properties of a frame. This results in a seamless design and mask-like fit without carrying the restrictions of a frame. A unique lens attachment leverages the Oakley icon to connect the lens, lug, stem and icon into a flush, one-of-a-kind design. The sunglasses have also been outfitted with Prizm Lens Technology, and Unobtainium nosepads of different thickness and depth allow for varying offsets, creating a perfect fit and no-slip grip.
Selling Point: Caio Amato, Oakley global head of marketing, said, “In times like the one we are living, we have the duty to inspire people to use sports as a platform to a better life, to foster a better community and ultimately a better world. Sports relieves, unites, heals, and transforms. Re:SubZero is a result of our obsession with creating a great experience to consumers to relieve the heavy weight each one is carrying, regardless of their levels. It is 30 years of heavy innovation, in just 24g! A very lightweight & versatile experience for you to seek the best version of yourself.”