Quick Take: Ahead of the Centenary Edition of the 24 Hours of Le Mans race, which runs from June 10 through 11 in Le Mans, France, Persol from EssilorLuxottica is presenting an exclusive edition of the Steve McQueen 714 sunglass style.
Specifics: Worn backstage by Steve McQueen during the filming of the Le Mans film, the Steve McQueen 714 features a folding saddle bridge and a distinctive drop shape. The exclusive Centennial style will feature a hand-finished ivory acetate frame with gold internal engraving and 24K gold plated lenses, as well as a dedicated white box with racing stripes inspired by McQueen’s jacket in the Le Mans film. The regular edition of the Steve McQueen 714 is available in a selection of signature Persol heritage acetates including Caffé, Terra di Siena, Opal Yellow, and classic Black, with Barberini Premium glass polar lenses in both light-dark gradient blue, green or dark grey.
Selling Point: At a celebration of the 100th Le Mans race between the 7th and 11th of June 2023, Persol will screen a series of iconic motor culture films on the big screen of a dedicated open-air cinema, as well as hosting race goers in an exclusive Steve McQueen custom-designed booth in the main race village. Visitors will be able to relive the atmosphere of McQueen’s adventures through the lens of both the regular series and dedicated gold and ivory 24 Hours of Le Mans Centennial edition of the Steve McQueen 714.
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