WARREN, N.J.—Mondottica USA has announced the addition of Liz Tontodonati to its management team as director of marketing and brand management for the U.S. She will be responsible for the marketing, brand management and business development for Mondottica USA.  Prior to joining Mondottica USA, Tonto served as director of marketing for Viva International Group, Marcolin and Match Eyewear. In her role, Liz will be responsible for the development of Mondottica USA’s marketing and brand strategy with a focus on U.S. brand and product development.

In addition, she will facilitate business development programs for key accounts and provide support to alliance members and buying groups to drive the independent channel.
 
“Liz is a successful marketing director, product developer and creative branding expert with two decades of leadership experience,” said Phil Turnage, chief commercial officer. Her past successes in brand building and developing focused eyewear collections make her the ideal candidate to elevate the Mondottica USA brand portfolio. We are happy to welcome Liz to the team.”
 
Tontodonati added, “I am thrilled to be joining Mondottica USA, especially at this moment in time, and look forward to the many opportunities ahead. It’s a joy to once again be working with a seasoned team of eyewear professionals who know how to make things happen.“

Among the brands distributed in the U.S. by Mondottica USA are Hackett London, Hackett Bespoke, Christian Lacroix, United Colors of Benetton, Sandro, Bloom Optics, Gizmo Kids and Pepe Jeans.