EYECARE: Coronavirus BRIEFING: Crisis Response Tactics Mask Innovation Could Earn You Some Serious Cash By Staff Friday, April 9, 2021 12:58 PM Since the onset of the COVID-19 pandemic, much of the optical indstury has offered a helping hand through the form of creating and donating PPE. Now, creating an innovative face mask design could earn you some serious cash. The Biden administration and the Biomedical Advanced Research and Development Authority have announced the Mask Innovation Challenge: Building Tomorrow’s Mask, a challenge open to all Americans to design an innovative new face mask to keep us safe. Ideas are due on April 21, 2021, at 5 p.m. Eastern, and winners will receive $100,000. Head over to the BARDA's blog to learn more.