When you’re a practice owner, as I was for 12 years before retiring, it’s easy to forget the process patients go through when looking for an eye doctor, and what they most want when sitting in your exam chair. The reasons they chose you may be a surprise. I was recently reminded of this when looking through the site Nextdoor, where people go to find local businesses, including doctors. On Nextdoor in Florida, where I live part of the year, a person was searching for a new optometrist. She asked for help because she did not want her eyes dilated, and most offices she contacted said this was a requirement to see the doctor. Read More