When Mina Hoang, OD, started getting serious about opening her own practice in the spring of 2017, she originally targeted the central, downtown Houston, Texas, area. Her potential patient base there would be young professionals and millennials, and “I was convincing myself to like that demographic,” Dr. Hoang recalls, but she realized there would be some hurdles to jump in that direction. "The millennial mentality is to price-shop and not build a relationship with the office itself." Still she pushed through, inquiring about a few available spaces over the summer. Then her sister moved to a new subdivision in Richmond, Texas, in the fall of 2017, and Dr. Hoang said that she saw a new opportunity. “I went back and forth, and I decided that I was a better niche for the suburban family demographic. I can get to know both the families and the kids.” Read More