Teaching the World How to See

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Where do you turn to for information on protecting your eyesight? That’s an easy question nowadays. Medical information is everywhere. In fact, people are inundated with it on the web and TV. A simple Google search on “eyecare” comes back with more than 30 million results. Health care companies keep adding to this by spending billions on direct-to-consumer advertising each year. But none of this existed a generation ago. But none of this existed a generation ago. The first health information website wasn’t even launched until 1994 and TV commercials for most medical products were illegal in the U.S. until the 1990s—and are still prohibited in many countries today. So, how did people learn about eyecare and other health options in the pre-internet days? The single best source of information for consumers was the humble public service ad campaign. Read More