Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMAIL, e-newsletters, and special events including the VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, and research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Rising to the Challenge

By Marge Axelrad
Monday, May 31, 2021 1:00 AM NEW YORK—In a year of upheaval, which in the year 2020 escalated on every front, from health care, business, family, politics and culture, due to many things including a global pandemic, it became clear to many that a new awareness of inequities, access and a demand for change would bring about a new and more widespread dialogue within the optical industry and profession toward diversity, equity and inclusion (DEI).

Modern Optics

By Marge Axelrad and Andrew Karp
Monday, April 26, 2021 12:00 AM NEW YORK—The COVID-19 pandemic has propelled much change and many health care-related issues and business shifts. But shutdowns, stay-at-home, work-from-home, school-from home, virtual meetings and entertainment, along with cultural changes, have also expedited many new behaviors and attitudes toward technology among consumers of all ages. As a result, patients’ expectations of what constitutes a next-level type of experience with retailers and vision care providers (actually, all types of health care providers) has been one of the first and most visible impacts of the pandemic on business of all types.

ReVision Optometry Takes Toplogy’s TOP for a Test Run

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:59 AM ReVision Optometry, the San Diego, California practice of Dr. Brian Chou, is one of the first practices in the U.S. to use TOP (Touchless Optical Platform), a proprietary app developed by Topology that enables opticians to precisely measure patients, either in-store or at home, to ensure an exact fit of their eyeglasses. Optician Cindi Geib described some of system’s key features, and what she and her patients like about it.

ACEP’s Smart Mirror Helps Dispensers Sell Features and Benefits of Products

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:58 AM Bard Optical, an optical retail chain that operates 21 stores in central Illinois, has been using ACEP’s Smart Mirror system for several years. Company vice president, Mick Hall, first learned about ACEP’s Smart Mirror system during a visit with another retailer that belongs to the same information sharing group as Bard.

Shamir’s Spark Mi Up Allows for a Safer Patient Experience

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:57 AM Eye Eye Eye is owned and operated by Kamran Khan, a veteran optician with 30 years of experience. An optical boutique specializing in independent, upper end lines, Eye Eye Eye attracts patients who are looking for something a bit different. Most recently, that differentiator has been Spark Mi Up, a touchless measuring device that looks like an ordinary tabletop mirror, yet allows ECPs to take all required measurements with just a few clicks, while keeping patients at a safe distance.

New Hartford Eye Associates Sees the Value in Virtual Try-On Galleries

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:56 AM In Central New York State’s Oneida County, New Hartford Eye Associates, a Vision Source practice, has succeeded in cultivating a great reputation among the customers and patients in the markets it serves. For four years, the practice has won the Best Optometrists designation from local media, its doctors and staff creating a destination for patients in the upstate region. Denys Meade, New Hartford’s practice manager for 15 years, has started to embrace new types of technology.

Village Opticians, Early Adopter of OptikamPad, Continues to Rely on the Technology

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:55 AM Joel Wolf was an early adopter of Optikam, one of the pioneers of digital measurement. Now, after more than a decade, he continues to rely on the system, which has evolved into a complete dispensing solution that helps ECPs assist patients at all stages of the eyewear dispensing process.

Clear View Vision Care Leverages Zeiss’ Technology to Set Itself Apart from the Pack

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:54 AM Clear View Vision Care leverages the latest vision technology to differentiate itself from its competitors. Owner Dr. Jeffrey Martin and his staff employ a full range of Zeiss equipment to provide patients with a highly personalized experience. The latest addition to their armamentarium is the Zeiss Visufit 1000, a digital centration system that captures 3D measurements and offers virtual try-on of frames.

Luxottica’s PromoBoxx Helps Patients See Brand Stories Clearly

By Marge Axelrad and Mary Kane
Sunday, April 25, 2021 11:53 AM Alejandra Zamodio, optical manager of University Vision Centre, has been with the practice for 9 years and reports that the main office, which has served the El Paso area for 10 years, just opened a second, smaller office about 20 to 25 miles away, last June. University Vision Centre has embraced technology for a long time now she said.

Hoya Spectangle’s Position of Wear Measurements Offer True Personalization

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:52 AM Dr. Thomas Gosling is a longtime Hoya customer who is a proponent of the company’s dispensing technology. He uses the HVC Viewer, an iPad app with interactive, augmented reality features, to show patients how they will see with different lenses before wearing them. Using Hoya Spectangle, Dr. Gosling or optician Marc Petersen take position of wear measurements that can be used to customize the patient’s prescription.

Online Appointment Booking Also Creates Learning Opportunities for Patients

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:51 AM Dr. Shazeen Ali, Ranch Road Vision Source, has served as a dedicated provider of quality vision services and products to Austin, Steiner Ranch, Anderson Hill, and the surrounding Texas areas since 2015. She is a therapeutic optometrist specializing in primary eyecare and certified as an optometric glaucoma specialist. She has adopted several digital technologies in both her exam room and in the dispensary as well as helping connect with patients online before and after they visit the practice.

What Does ‘Modern’ Mean Now..?

By Marge Axelrad
Sunday, April 25, 2021 8:10 AM I wish it didn’t take a pandemic for this to be true, but consumers and patients have embraced a new appreciation for all things “modern.” What is “modern” exactly? Well, characteristics would include descriptions such as “new,” “contemporary,” “recent,” “up to the minute,” “innovative” or “technology oriented.”

Sustainability Rising

By Marge Axelrad
Monday, March 22, 2021 1:00 PM Crescendo. That’s how most experts are characterizing the growing support among most consumers and businesses for advancing “sustainability” commitments, systems, products, solutions and causes across a range of fields, as a result of the coronavirus pandemic. “Sustainability has become a business necessity, not just a differentiator,” pointed out Forrester’s Olivia Berdak, vice president, research director last August. She added, “It is no longer a question of whether it is ‘necessary or not’ to launch sustainable business practices, but rather how long it will take before consumers, shareholders, or governments punish businesses that don’t.”