Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMAIL, e-newsletters, and special events including the VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, and research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

Recognize the Key Trends of 2021 to Take Control of Your Competitive Edge in 2022

By Marge Axelrad
Wednesday, December 1, 2021 1:16 AM Here at VM, we’re big believers that tracking news developments of the day point the way to identifying trends that are shaping business tomorrow. We pride ourselves on cultivating the relationships and sources to deliver the authoritative “word” but also help identify signposts that can shape business decisions for the “next” normal.

How Can Remote Monitoring Tech and Wearables Extend ECP Relationships?

By Marge Axelrad
Wednesday, December 1, 2021 12:57 AM NEW YORK—Escalated by the pandemic, consumers and patients are demonstrating their openness to using new technologies to redefine their own sense of wellness and take care of their own health. This is furthering the advent of new remote monitoring systems and wearables which are directly involving the patient in managing care with their doctors. Experts discussed these “Remote Possibilities” during VM’s virtual Leadership Summit broadcast on Oct. 20. They talked about how these technology developments can actually strengthen provider relationships with patients and provide healthier outcomes, too.

Reengineering, Reinventing—and Doing it Quickly (!)—Is the New Reality

By Marge Axelrad
Monday, October 25, 2021 2:02 AM One of the many lessons that a lot of folks are realizing about the pandemic of the past nearly-two years is that things change constantly and nothing really stays the same. I mean, values, needs and ethics usually do stay the same, but getting to those things, how products and services that reflect those don’t ever stay the same.

#HerStory2021 Marks 19 Years of Achievement and Inspiration Among VM’s ‘Most Influential Women’

By Marge Axelrad
Monday, August 2, 2021 12:00 AM It happens every year. When Vision Monday solicits nominations for women across all sectors of the eyecare and eyewear fields to be considered for recognition in our “Most Influential Women in Optical” feature, our VM editorial team will tell you that three things occur.

The Optics After The Year That Was 2020

By Marge Axelrad
Wednesday, June 23, 2021 1:01 AM There are many lenses with which to examine The Year That Was 2020. VM’s signature Top 50 U.S. Optical Retailers Report is just one of those. But the optics within our 2021 report reflect many stories about what happened among the bigger players and point to several future trends. How you react to them depends on your vantage point.

Crafting a Comeback

By Marge Axelrad and Mark Tosh
Wednesday, June 23, 2021 12:30 AM The year 2020 was remarkable, presenting an almost unimagined range of challenges unheard of before COVID-19 became part of the lexicon. The result has been a wave of changes for everyone, whether at work or at home. Like many businesses, the optical/eyecare sector was significantly impacted by the long-running and continuing pandemic. Practices closed or operated with reduced hours over various time periods. Resiliency became the watchword.

Rising to the Challenge

By Marge Axelrad
Monday, May 31, 2021 1:00 AM NEW YORK—In a year of upheaval, which in the year 2020 escalated on every front, from health care, business, family, politics and culture, due to many things including a global pandemic, it became clear to many that a new awareness of inequities, access and a demand for change would bring about a new and more widespread dialogue within the optical industry and profession toward diversity, equity and inclusion (DEI).

Modern Optics

By Marge Axelrad and Andrew Karp
Monday, April 26, 2021 12:00 AM NEW YORK—The COVID-19 pandemic has propelled much change and many health care-related issues and business shifts. But shutdowns, stay-at-home, work-from-home, school-from home, virtual meetings and entertainment, along with cultural changes, have also expedited many new behaviors and attitudes toward technology among consumers of all ages. As a result, patients’ expectations of what constitutes a next-level type of experience with retailers and vision care providers (actually, all types of health care providers) has been one of the first and most visible impacts of the pandemic on business of all types.

ReVision Optometry Takes Toplogy’s TOP for a Test Run

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:59 AM ReVision Optometry, the San Diego, California practice of Dr. Brian Chou, is one of the first practices in the U.S. to use TOP (Touchless Optical Platform), a proprietary app developed by Topology that enables opticians to precisely measure patients, either in-store or at home, to ensure an exact fit of their eyeglasses. Optician Cindi Geib described some of system’s key features, and what she and her patients like about it.

ACEP’s Smart Mirror Helps Dispensers Sell Features and Benefits of Products

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:58 AM Bard Optical, an optical retail chain that operates 21 stores in central Illinois, has been using ACEP’s Smart Mirror system for several years. Company vice president, Mick Hall, first learned about ACEP’s Smart Mirror system during a visit with another retailer that belongs to the same information sharing group as Bard.

Shamir’s Spark Mi Up Allows for a Safer Patient Experience

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:57 AM Eye Eye Eye is owned and operated by Kamran Khan, a veteran optician with 30 years of experience. An optical boutique specializing in independent, upper end lines, Eye Eye Eye attracts patients who are looking for something a bit different. Most recently, that differentiator has been Spark Mi Up, a touchless measuring device that looks like an ordinary tabletop mirror, yet allows ECPs to take all required measurements with just a few clicks, while keeping patients at a safe distance.

New Hartford Eye Associates Sees the Value in Virtual Try-On Galleries

By Marge Axelrad and Andrew Karp
Sunday, April 25, 2021 11:56 AM In Central New York State’s Oneida County, New Hartford Eye Associates, a Vision Source practice, has succeeded in cultivating a great reputation among the customers and patients in the markets it serves. For four years, the practice has won the Best Optometrists designation from local media, its doctors and staff creating a destination for patients in the upstate region. Denys Meade, New Hartford’s practice manager for 15 years, has started to embrace new types of technology.