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Sherianne James

Alessandro Mariani





NEW YORK—“Within our portfolio, and with consumers in general, luxury serves an important aspirational role. In the same way that what we see on the runway is translated into our neighborhood stores, luxury brands are charged with setting the standard at its highest and showing us what true excellence looks like,” observed Sherianne James, chief marketing officer, professional solutions, EssilorLuxottica N.A.

“We view our luxury brands as a portfolio in which every eyewear brand has a unique positioning in the market, with a unique set of values, and desirability for the consumers,” said James. “That said, there are some common characteristics you will find in our house of brands. A commitment to elevated design and standards. Our ‘creator’ brands like Oliver Peoples, Persol and Alain Mikli are shining examples. Persol has been globally recognized within the luxury clientele market for over 100 years, thanks to its relentless commitment to high standards, elevated design and engineering, which creates the timeless allure of the brand.”

Another element, she pointed out, is EssilorLuxottica’s “Made in Italy” and “Made in Japan” manufacturing capabilities. “Recently, we expanded our plant in Agordo to include production of Barberini lenses, and in Japan, we further invested in Fukui Megane in Japan’s renowned Fukui eyewear district.

“A unique brand identity and storytelling is another element our luxury brands share. The eyewear collections we develop for our luxury designer brands including Prada, Tiffany & Co. and Versace are a testament to that. The success of these brands in the eyewear segment sits in their ability to coherently build value proposition aligned with the larger positioning, aesthetics and codes of the brands themselves.”



The new Brunello Cucinelli eyewear campaign, Oliver Peoples X Roger Federer, Persol and Prada are among EssilorLuxottica’s luxury collections.



Alessandro Mariani, vice president of marketing for professional solutions, EssilorLuxottica N.A., added, “We know when our customers are promoting luxury, the experiences and storytelling are as important as the atmosphere they create. Our most important job is supporting our customers through specialized programs that help them deliver a true luxury experience that is completely on-brand.

“Through our premium and exclusive offerings, including our Luxury Insider Program and Chanel Par Excellence training, we help our customers cultivate strong emotional ties to our brands and educate them on the individual needs of consumers, enabling them to create an exclusive selling experience in their practice. It’s all about elevation, experience and emotion to win consumers over,” said Mariani.

“2024 will be a very busy year for EssilorLuxottica. We are investing in building an even stronger and more inspired luxury portfolio,” said Mariani. “In March we’ll debut our first collections for Brunello Cucinelli, Jimmy Choo and Ferrari. Then in September we will launch our first Moncler Lunettes collection. This is on top of our relaunch of Alain Mikli, the luxury elevation of Persol and the amazing collaboration of Oliver Peoples with Roger Federer. Our teams are completely energized by what’s ahead and we know our customers will feel it too.”

Mariani noted the following:

• The new Brunello Cucinelli eyewear collection is inspired by culture and beauty, and the success of the partnership is built around a shared passion for superior quality, true artisanal craft, exquisite aesthetics and an understated approach to luxury.

• The upcoming Jimmy Choo collection will bring the brand’s eyewear into a new era, with a commitment to the continuous pursuit of excellence that embodies the Jimmy Choo approach to luxury paired with EssilorLuxottica expertise.

• The Ferrari line is linked to the fashion and lifestyle evolution initiated by creative director Rocco Iannone.

• The first Moncler Lunettes eyewear collection will deliver a product at the forefront of design and innovation.