BUSINESS: The Independent Eye: Optical on Main Street [Partner Post] Essilor Supporting Private Practice With Expanded Partnerships to Deliver Financial Freedom By Staff Thursday, July 23, 2020 9:30 AM Essilor of America is doubling down on its support of private practice through expanded and new partnership programs designed to give them the financial freedom to dispense the products they believe are medically and visually best for their patients. Beginning on Sept. 1, 2020, Essilor Experts, Essilor’s flagship partnership program, will be enriched through a new Essilor Preferred Rewards (EPR) points program which increases points based on which brands Essilor Experts prescribe, giving them the financial flexibility to recommend the Essilor brands they believe are best for their patients. This reward enhances the already robust offering of Essilor Experts which includes a proprietary lens analytics dashboard, extensive training, patient traffic now driven by television featuring Essilor Experts and bolstered by digital advertising, prioritized positioning across locators, and exclusive SmartBook technology which converts patient demand to booked appointments. Essilor is also introducing a new tier of the program called Essilor Partners, giving customers the flexibility to use partner brands like KODAK and Shamir in addition to Essilor premium brands, Varilux, Crizal and Transitions and supporting growth through training, in-office tools, and an Essilor Partners specific dashboard. Essilor Partners are also eligible for the new EPR points program.“2020 has been an incredibly challenging year for eyecare professionals running small businesses and we are committed to giving them every opportunity to remain competitive and help them succeed with the challenging market conditions they face,” said Sherianne James, Chief Marketing Officer and Senior Vice President of Customer Experience at Essilor of America, “This includes creating more robust programs with rewards that celebrate loyalty, gives flexibility and freedom to choose what products are best for their practice, and ensure they stay financially whole.” To enroll in Essilor Partners or for additional information on the Essilor Preferred Rewards point program, please contact your local Essilor Account Executive.