Insights for 12-5-19

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"These days, a content-focused model — rich in compelling customer experiences — is a retailer’s most important competitive differentiator. Once you start supporting consumers with personalized content and give them what they need to make informed purchase decisions, you’ll earn their trust and be on your way to building lasting, loyal relationships."

Vijayanta Gupta, a global vice president of strategy and industries at Sitecore, an e-commerce solution, writing recently on TotalRetail about how retailers can use content to compete against online juggernauts.