INSIGHTS Insights for 1-7-20 By Staff Monday, January 6, 2020 11:35 AM "The influencer marketing industry has, for far too long, relied on social metrics like follower counts, likes and engagement rates as a benchmark of success. These vanity metrics are a proxy at best, and do not provide any real indication as to which talent is right for a brand, or if a collaboration was truly successful at delivering real business objectives."Neil Waller, chief executive of the influencer marketing agency Whalar, writing on AdAge.com about “Five ways influencer marketing will evolve in 2020.”