"Although we’ve increased our safety and cleaning measures, we’re looking to keep the patient journey similar to what we had before. Changes to the patient journey should be as seamless as possible, especially as we prepare for potential resurgences of the virus. The key to making the process easier for patients is being open about new practices and guidelines, being available to answer questions and providing PPE to those patients who don’t have it."

Shopko Optical chief operating officer Kirk Lauterback, writing recently in Review of Optometric Business about the “Post-Pandemic Shopko Optical: Our Approach to Reopening.”