INSIGHTS Primary Care 2030: Innovative Models Transform the Landscape By Staff Thursday, August 11, 2022 2:18 PM “As we look ahead, rising costs, physician shortages, consumerism and digital disruption will continue putting pressure on traditional health care models, paving the way for additional growth of models that promote more efficient care, improved outcomes and reduced total cost.”Dr. Erin Ney, an expert associate partner at Bain and Company, commenting in the consulting firm’s recent report, “Primary Care 2030: Innovative Models Transform the Landscape,” as noted in the Fierce Healthcare story, “Retailers, Payers and Startups Could Capture 30% of Primary Care Market by 2030: Report.”