Offers Its Own Vision Benefit Plan

NEW YORK—Online optical retailer, has begun offering its own individual and family Vision Benefit Plan.

Annual membership fees range from $20 for an individual standard plan to $55 for a family “Plus Plan.” Covering single vision lenses and a limited selection of frames, the standard plan offers a 35 percent discount for three purchases per year by an individual and eight purchases per year by a family. The unlimited Plus Plan covers all lenses and frames, includes coatings and shipping, and offers members a 45 percent discount.

Jay Engelmayer, vice president of business development for, told VMail that the plan has already entered into agreements with five companies representing 2,800 employees, a broker in Chicago representing 7,000 employees, and two large church organizations to offer the plan to parishioners and employees.