NEW YORK—Marchon Eyewear Inc. has released Flexon Eyewear’s latest digital video campaign, building on the success of the brand’s award-winning “Flexon Extreme” video series. The new “Flexon Extreme” video campaign launched on the brand’s Facebook page today and will continue to release variations of the new video on a rolling basis through the end of the year. Each of the new videos will be featured and promoted on the brand’s social media platforms, including Facebook, Instagram, and YouTube, as well as on the brand’s recently relaunched website.

The video will also be made available for optical and retail accounts to use in store.

“We are thrilled that our “Flexon Extreme” video series continues to receive positive consumer feedback and high engagement. Credit goes to our team for ensuring that, even in the campaign’s fourth year, the creative ideas to demonstrate how to potentially destroy a Flexon frame (and fail in doing so) are still fresh and entertaining,” said Thomas Burkhardt, senior vice president of Global Brands, Marketing & Design at Marchon Eyewear, Inc.

The newest video in this series introduces a comical element to the now ongoing series by showcasing a custom-made, mechanical “Silverback gorilla,” engineered and operated by Vincent Van Dyke effects, trying to destroy a pair of Flexon frames. The Flexon frames successfully withstand the weight and pressure of the mechanical gorilla’s attempts at twisting, bending and stomping the product.

The featured frame throughout the series is the “Nathaniel”—one of Flexon’s best-selling styles.