Product: Hoot Health’s newest behavioral coaching campaign to help myopia education.
Top Line: Hoot Health announced the launch of a new capability that helps parents with strategies and tips on behaviors that support a child's myopia management program.
Close Up: Hoot’s automated marketing system frees up optometrists and their teams to focus on helping patients while Hoot enables better education for parents. With this new capability, parents can scan a QR code in the exam room and receive educational videos, digital forms and training videos directly onto their device while their child is receiving care. Shefali Miglani, OD, chief medical officer of Hoot, said, “Myopia management isn't only about providing therapies such as Ortho-K lenses. It's about helping parents understand behaviors they can change at home which reinforce a comprehensive program recommended by their optometrist.”
Vital Stats: More information on Hoot’s myopia management experience for parents and children is available on Hoot’s website here.
www.hootmyopiacare.com