Product: OCHO Vision
Top Line: Value eyewear and managed care company Modern Optical International has debuted a suite of virtual try-on technology services called OCHO Vision. Modern said it developed OCHO (Omni-Channel Optical) with a mission to help independent eyecare professionals capture more sales, expand their online offerings and enrich patients’ frame shopping experience.
Close Up: OCHO’s high-quality virtual try-on is available as both a private-label, customizable mobile app and web plug-in for ECPs to engage with their patients in new ways. “Modern Optical has a long history of supporting the independent ECP community with our value-driven product offerings,” stated Ken Weissman, president and CEO of Modern Optical. “Over the past 18 months, we saw an unprecedented flight to technology across all demographics and industries. We studied The Vision Council reports, witnessed how online retailers flourished, and performed our own market research. We identified not only a sizable shift in consumer behavior toward digital channels, but also a gap in the technology available to help ECPs expand their online presence. Thus began the development of OCHO Vision.”
Vital Stats: OCHO Vision offers turnkey app and web-based solutions that re-imagine the eyewear shopping experience, blending the best of brick and click channels. The custom-labeled mobile app and web plug-in features offer high-quality virtual try-on technology to help ECPs expand their online offerings, capture more sales, reduce inventory costs, and empower opticians. Pre-loaded with over 600 frame styles, OCHO includes “Favorites” and “Share” functions that further elevate and streamline the frame selection process. Using OCHO’s advanced measurement tool, opticians can effectively aid patients with frame styling preferences to deliver the proper fit. Leveraging facial recognition technology into today’s latest mobile devices, OCHO can offer both true-to-life sizing and instant digital measurements for each style. These measurements include PD, OC height, vertex, wrap and pantoscopic tilt. Weissman noted, “The vision industry resides in both the healthcare and retail industries. Modern Optical remains committed to helping ECPs pave the way for future growth in our technology-driven world. The innovative VTO technology provided by OCHO Vision delivers both a patient and practice-centric experience. In an environment where consumers prioritize ‘everywhere commerce’, we believe that OCHO is a real solution.”
ECPs interested in learning more about OCHO Vision or scheduling a private demo can visit or email the company at