Product: Bausch + Lomb has announced the U.S. launch of Biotrue Hydration Boost Lubricant Eye Drops and Biotrue Micellar Eyelid Cleansing Wipes.
Top Line: Both products, which are now rolling out to major U.S. retailers, are preservative-free and uniquely formulated with naturally inspired ingredients to relieve symptoms associated with irritated, dry eyes.
Close Up: “One of the major culprits of dry eyes, which is one of the most common eye issues in the United States, is our increasing usage of digital devices. We developed Biotrue Hydration Boost Lubricant Eye Drops and Biotrue Micellar Eyelid Cleansing Wipes to provide instant moisture to help relieve dry, digital-device-weary eyes,” Joe Gordon, U.S. president, Bausch + Lomb, said in the announcement. “Inspired by the biology of the eye, both products were formulated to be consistent with the TFOS (Tear Film and Ocular Surface Society) DEWS (Dry Eye Workshop) II report, and are pH-balanced and free of preservatives.” 
Vital Stats: Biotrue Hydration Boost Lubricant Eye Drops, which can be used while wearing soft contact lenses, provide instant moisture and relief for irritated, dry eyes, and help maintain ocular surface homeostasis. These eye drops are pH-balanced to match healthy tears with ingredients that include an electrolyte, a component of natural, healthy tears, an antioxidant, to protect against free radicals, and hyaluronan (HA), a moisturizer found naturally in tears.
For some patients, eyelid buildup can be associated with irritated, dry eyes. Bausch + Lomb developed Biotrue Micellar Eyelid Cleansing Wipes to gently cleanse and hydrate the eyelid area to help eyes feel more comfortable.
Similar to the Biotrue Hydration Boost Lubricant Eye Drops, the cleansing wipes are formulated with ingredients that include HA and an electrolyte as well as a micellar cleanser comprised of a naturally derived surfactant for gentle cleansing and aloe, licorice and dandelion root extract, which are naturally soothing. For more information on the Biotrue family of products, visit Biotrue.com.