LaunchPad: Frame Collection Mykita Debuts 'Into the Matt' Concept By Staff Friday, November 22, 2019 12:06 AM More ImagesQuick Take: Mykita is introducing their Into the Matt concept, which emphasizes the warm, understated appeal of matte finishes. Specifics: Frames in the concept include: Bikki, from the Lite collection, am acetate and stainless steel frame with a geometric shape; AL, from the NO1 SUN collection, a stainless steel aviator sunglass; Wilder, also from the NO1 SUN collection and JOEL, an aviator optical frame from the NO1 collection.Selling Point: Mykita’s matt concept underscores the fresh, modern, and transformative feel of matte finishes in eyewear.mykita.com/en