Police Introduces Origins Collection, the Official Eyewear of Sony Pictures’ ‘Men In Black: International’


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Quick Take: Police is celebrating its involvement with Sony Studios and the new “Men In Black: International” with the launch of a new sun collection titled “Origins,” the official eyewear of the new film which hits theatres June 14. The SPL872 (Origin 1) sunglasses can be seen in the film opening this week on the A-list cast including Chris Hemsworth and Tessa Thompson, among others. The frames in the film not only serve as the most important accessory of the agents’ uniform, they are an integral part of the storyline—helping to protect them from their enemies ‘Neuralyzer’ that wipes memories.
Specifics: Reinforcing the strong partnership between the brand and the legendary Hollywood studios, Police goes back into its archives to bring back iconic silhouettes that have contributed to its success over the years. Forging a deeper connection to Police’s heritage, the Origins collection fuses vintage lines with a contemporary spirit to deliver five new sun styles that emphasize unique features that have been at the core of the brand’s DNA since its “origin” including the historic eagle wing.
Selling Point: Created exclusively for the movie, the sunglasses worn by the Men in Black agents are Police SPL872. This style is inspired by the lines of the ‘90s and was chosen for its minimal but striking shape to make the perfect accessory for the special agents’ sophisticated uniform. To complete the look, the iconic style is sold with a limited edition case customized with the MIB movie logo.
Additionally, other styles within Police’s Origins and core collections can be seen throughout the movie on supporting characters, further reinforcing Police’s strong connection to the film. The SPL872 universal square acetate sunglasses with smoke lenses have been reinterpreted with modern details for the new class of agent recruits. Boasting a stylized metal Police eagle logo reissue that has been inlayed on the temple as well as the winged “P” emblem on the inner temple tips, this minimal but iconic style is movie-star ready. Available in 56/17/145 in black, matte havana and matte blue.
https://www.policelifestyle.com/ and http://www.derigo.us