Quick Take: Safilo has announced the U.S. launch of the Carrera Woman Collection this April. The optical collection is made up of six new styles. Carrera will also release sun styles as part of the collection. 
Specifics: The Carrera Woman collection adds a new feminine dimension to the brand’s existing product families: the Flag Collection and the Signature Collection. 
The Signature Collection debuts optical styles Carrera 3008, 3009, 3010 and 3012. This collection combines classic shapes and craftsmanship with a dash of attitude, conveying a cool, modern expression of Carrera’s Italian design. Design elements in the collection include balanced mix of frame thickness, easy-to-wear and lightweight designs, a new reinterpretation of the Carrera C logo featured on the temples, new shades of Havana, more feminine Carrera multi-layered acetates and new colored rims on some of the metal frames.
The Flag Collection debuts optical styles 3013 and 3011. This collection is the boldest expression of Carrera Woman, featuring strong shapes and showcasing the iconic, recognizable Carrera details. Key design elements in this collection include new impactful styles with the characteristic boldness of Carrera but with a more softly feminine interpretation and subtle new details, including an understated Carrera C logo embossed on temples and frontal trim, interesting and unexpected color combinations.
Selling Point: The Carrera Woman Collection offers an updated, feminine and fresh take on the Carrera design language, drawing from the brand’s Italian heritage.
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