Quick Take: Silhouette has introduced the Purist collection, an ultra-lightweight, rimless design that changes its look depending on the angle. 
Specifics: The Purist collection features a clean, delicate, dynamic line that extends along each side of the frame from the front to the ends of the temples. From above, the frame appears like a harmonious whole; from the side, the frame appears reminiscent of Silhouette’s iconic Titan Minimal Art collection. The frame feature an integrated, maintained-free snap hinge.
Selling Point: Roland Keplinger, design director at Silhouette, said, “The core idea behind the Purist frames is the way the minimalist line transitions into a precisely crafted, flowing form whenever you view them from different angles.” The collection is architectural, high-tech and innovative.