LaunchPad: Frame Collection WestGroupe Launches New Superflex Kids Models By Staff Wednesday, May 18, 2022 12:05 AM Quick Take: WestGroupe has launched ten new styles from Superflex Kids. Specifics: The launch is split into boys’ and girls’ collections. The girls’ collection is made up of four acetate designs and one stainless steel frame, with a bold, fun color palette including pretty florals, soft pastels and delicate shimmers. The boys’ collection is made up of three acetate frames and two stainless steel models. The collection offers a sport look with vibrant pops of color. Selling Point: The new Superflex Kids collections are fun, comfortable and durable. All designs are available in two sizes and are equipped with spring hinge temples. www.westgroupe.com