Product: OptiPlus Sampling Program
Top Line: Hilco Vision’s OptiPlus anti-fog wipes can clean frames and lenses, and at the same time apply a temporary anti-fog coating to the lenses. The OptiPlus Sampling Program consists of a launch kit containing a compact floor display with samples that can be readily used and discarded.
Close Up: Patients enter the practice and see the signage offering a free sample wipe for their glasses.
“Depending on placement, sampling programs like the anti-fog wipes in store solution typically increase product sales rates four to eight times,” said Steve Caggiano, global head of sales for Hilco Vision. “This solution is an economical way to enhance the patient experience while driving revenue for a practice location. We are excited to provide a program that provides a valuable experience to practices and patients who wear glasses, particularly with the continued use of masks.”
Vital Stats: The tower is quick to set-up and features four graphic messages to promote the program encouraging your patient to clean and apply anti-fog to their eyewear. The dispenser holds 400 sample wipes and has a trash receptacle to keep sampling tidy. The display accommodates a variety of retail configurations for OptiPlus anti-fog wipes completing the sale. Convenient reorder packs of either 30 count, 60 count or 100 count boxes come with additional sample wipes at no extra charge.